Saturday, 7 November 2015

What's Wrong with the New Wave Journalists!



When journalists abuse the English language and fail to use it efficiently, the profession loses its luster. It happens quite frequently. The durability of the error committed remains longer than one can imagine. The entire perspective changes when an error is introduced on purpose. The recent developments in the profession of Journalism, thanks to the technological boom, has made the commit an error a default approach.

Image Source: PCP MEDIA
The spread of digital media and its acceptance as the primary source of news has ensured that mistakes are always fresh and grand. Anything can be shared and published. On the top of it, syntax of the sentences created to convey the news is not primal. It is like curating contents from here and there and finally clubbing it together. Nowadays, selection of words ushers a joy ride to the world of sensationalism



The reporters should understand the elements of the sentences that is most important and that deserves an emphasis or a special significance: who, what, when, where, why or how. A strong ground in grammar and a feel for clarity, simplicity and brevity is highly required. For example, young people use a lot of abbreviations and perceive nothing wrong in saying `I repeat again...  which is usually used often by TV anchors to prevent a bad connection while conducting a telephonic conversation. Similarly, `all the way is used by the cricket commentators to describe a batsman hitting the ball to the boundary. There are words such as OMG, LOL, and ROFL which have become the trend among the modern conversation. Unfortunately, the journalists are quite comfortable using these words in their reports. Though the current situation considers these kind of articles something in regard to a breath in the fresh air; the English language is losing its value. They see nothing wrong in cross batting a language into oblivion. The young journalists working in Print and Television are inflicting this despicable habit upon people. The worst part is the seniors do nothing about it. They often resist correction. No wonder bad English has become the style and the norm.
Image Source: Feministire

Journalists and Editors are the kind of people who despite being careful are prone to a wide range of errors. Sometimes mistakes are deleted and the corrections are made within a fraction of time. Such forms of content update activity not only raise questions about journalistic integrity but also challenge the very notion of accountability. Editing, like writing, takes time to master. But at the end of the day, outcomes are satisfactory. One can easily pen contents in a more professional, marketable, and persuasive way. There are certain steps to introspect while editing a news article or its contents.

1.Kill the unnecessary.

Sentences should be small. There is no point writing long sentences which is hard to comprehend. A Good writer understands the point of emphasis and ways to connect with the readers.  The sentences should be precise and must convey the idea effectively. Chalking out the unnecessary part helps in improving the overall narrative.

2. Short paragraphs, better ideas

A short and snappy paragraph ingrained with a single idea is easily to follow. The dramatic effect is maintained when one keeps it in small sentences and maintains a standard paragraph length. One can tend to fix, at least four to six sentences in a paragraph.
Basically, shorter paragraphs are easier to comprehend for the common person. This is quite important when one writes for the Web. A mere break in the paragraphs makes it more acceptable to the reader.

3. Problems related to ing, tion

Taking good, dynamic verbs and often turning them into nouns, by adding the suffixes -tion or ing, are generally non advisable. Nouns ending in -ing are acceptable. But constructions like I am eating or The new team will be managing are rather weak constructions; we can rewrite them to read I eat and the team will manage.  Most importantly the tenses have to be correct overall, which gives a frame to the article.

4. Unnecessary words should be eliminated.

Its always advisable to select short words than long complex words. People face a lot of difficulties when they edit their own article. They keep adding more words to make the article look solid and then try hard to get rid of those by editing it themselves; somewhere in the process, the article loses its life.

Examples:

The entire nation
On a daily basis (every day is preferable)
I knew that She did it


 
Image Source: cdn.meme.am

5. Passive voice should be used when necessary

Active voice is mostly preferred. But, one can use passive voice if it is the best way to make a point. Verb is an important part of speech, thus passive voice has to be avoided, if action is important. Passive voice blurs the idea of the writing; People and their action remain obscure.

6. Spelling and grammar check

Before we finish editing we must check for mistakes and fix errors and fix them at the earliest. Many mistakes in the grammar, the punctuation style and spellings can be embarrassing.



P.G. Student
Department of English

Sunday, 4 October 2015

Social Media - The New Business Platform

Any business, whether small or large, is essentially dependent on this important platform for advertising- the social media. As a social media manager, I understand the importance of social media for not just gathering customers or creating awareness, but also establishing the credibility of your business. Social media sites like Facebook offer great exposure and opportunity for any brand.



Facebook has become an important platform. The page obviously talks about the brand, product, service or other offers.  But, does it really engage your customers? Do they actually read the information provided about your company? Your product/service? Product offers?

Well, how much as an audience would you like to see such information on any business page? As a fresher, I thought of the most exciting concept, which is to provide the best deals and offers to the customers. It would be, to talk about the companys position and boast about the products. Gradually, I realized it wasn't just a bad idea, in fact the worst!

I would seriously recommend all of you to first check out the Facebook page of brands like Paper Boat and Happily Unmarried.


They have large chunk of customer audience. They make regular posts and the posts that are so engaging that I could spend hours scrolling and reading every post on their page.  The kind of association created by the brand with regular events and day to day activities can really be an appealing to the audience.

So, remember your Facebook post should provide a mix of social information as well  as info about your product and service. The ratio can be 80:20 or 70:30 where the larger chunk should include social information, humorous posts and other related material. However, 20% of your post should be about product and service related. Also, always try to attach an interesting image or related video. You can even link your post or add call-to-action.


For example, if you check the Facebook page of Coca Cola India you would notice that the brand does publicize its offers along with various social activities like #swachhbharatabhiyan and #supportmyschool.  


Interestingly Coke too celebrates the festivals of India along with its fans through their posts. They never miss an opportunity to congratulate on an achievement made by the country and take the time to mention special occasions are regularly linked. 

Once you have made your post, reply to all kind of comments you receive. Never ignore your audience. Whether it is a positive or a negative comment, appreciation or criticism, you should respond to each of them tactfully. Never let it be too late to reply to them.

While dealing with posts, put yourself in the shoes of the audience. Would you like to read long dramatic sentences? Or would you prefer short and direct messages? Well, I would definitely opt for the second choice. Keep your post limited to a certain number of characters, 80- 100 would be fine. It will be pleasing and convenient to the customers. Keep your language simple. Do not use too many jargons.

However, do not over-post just to attract your customers. Many a time we believe that it is beneficial to have many posts on our page so that our customers would stay engaged and remains on our page for a longer time. But, this doesnt work. Too much information or too many posts can make your page visibly cluttered. Keep your posts limited. Make about 1-2 post each day. You can do it every day or 4-5 times in a week.

Seek for customer advice. Treat them as experts. Asking question in your post can engage your customers quite well, and get them excited. They would love to answer to your posts. 

If you work with an established brand, customers will visit your Facebook page and put up posts about their likes and dislikes. However, if you are new and fresh as a brand, dont be depressed if you do not receive any comment on your posts. Do continue to post regularly to target your customer audience and reach out to them and soon you would see traffic flowing in your page.

However, never make false comments or fake comments. If you think fake likes and comments can help boost your business, you are definitely running on a wrong track. Remember quality is more important than quantity.

Thus, if youre using Facebook for you own a business or dealing as a Social Media Manager, get started with all enthusiasm with these few points in mind. It can help you derive great results. Keep posting!!

Sunaina Agarwal

Wednesday, 23 September 2015

Why Instagram Matters!

Student: Sir! Did you get to see my selfie on Instagram?

Teacher: Yeah? What about it?

Student: We all were having fun together and we took a selfie.

Teacher: Oh! Umm… Ok. What about the Instagram story I told you to work on?

Student: (Bites nail, smiles, looks up and down, unlocks the keypad of the phone, slides back, then looks at him) No, Sir!

(Pun Intended)

When Instagram was developed by Kevin Systrom and Mike Krieger in 2010, I was then having fun, ripping apart public-private sphere conundrum with my band members and taking a dig at people who were technologically arrogant. Life was blissful when I wasn’t a part of the social networking revolution. I preferred real people, real dates and real conversations. But things have changed. I did catch the bug like the others.

After five long years, Instagram has become a global buzz. Available in 25 languages, it boasts a staggering 400 million active users as per the recent update on its feed. We got #WeekendHashtagProject, #ThrowbackThursday, and #Selfies. There is also an option for Explore Tab, Lux, filters and geotag. ‘Instagram Direct’ is the new thing, which was added in 2013.

The big question is Why Instagram? Why does it matter so much? I would answer this question gradually with examples. But before that I must show you the official literature that describes the app in a more human way. I mean the emotional stuff!

They say you can share world’s moments. You can share your life with others. You can be just part of others’ life, being lived elsewhere. Fascinating eh! I know. But hold on. The sheer volume of images being shared on Instagram on a daily basis is mind boggling. I don’t think in this life I can be part of everyone’s life. I dare not. But I can be part of few good things, connect with others and do something better for the society. I don’t need a prophecy to enlighten me when I would be a big shot!

So, what people do actually with Instagram? Install it. Log in with a username and password, and you will see why people are so obsessed with Instagram, especially journalists. Every media outlet, nowadays, has an active Instagram profile. The trillion-dollar speculation in the air is that the Instagram is the new hotspot for image building and can drive the valued engagement with the readers. Otherwise, why  the  BBC would be so keen on reviving its Instagram profile? In addition to that, Wall Street Journal ran an in-house Instagram training session recently. 




There are many interesting Instagram profiles that can challenge the very perception we have National Geographic account - I love its feed; Amazing shots, compelling storytelling and valued engagement with the readers. It does report serious environmental issues affecting mankind. What a better way to bring awareness to people! 


Then, there are brands like Nike, Coca-Cola, Zara etc. who have cautiously established connection with their customers by using Instagram. We do have famous movie production houses and individual television series Instagram accounts too. All they do is provide behind the scene footage and short teasers to keep the momentum alive. These are ‘narrative snippets’ that are widely promoted on Instagram. There are many photojournalists who use Instagram to report stories from the remote areas of the world. Photojournalists like Michael Christopher Brown, Benjamin Lowy, and Phil Moore have changed the face of photojournalism.  In India, major national media outlets such as NDTV, The Hindu, The Times of India use Instagram to share photo stories.  
about the world. For example,    



What Instagram literally offers!

Instagram offers an alternative perspective to the way people interact with each other. There are images, stories, people and emotion. The functional utility it provides is the instant emotional gratification - the ‘connection’ factor! This is what people love doing the most. The emotional stuff! Take up any issue that is affecting your community, click pictures, use hashtags and publish it on Instagram. Follow people who influence you the most, learn a thing or two from their feed and apply it in your real life. You can even start a new trend. For example, I am seriously bowled over by the #followmeto project. Photographer Murad Osmann has created a buzz. He also published a book titled ‘Follow Me To: A Journey Around the World Through the Eyes of Two Ordinary Travelers’. Interesting stuff indeed. 



Lately, people have realized the importance of Instagram and the real time conversion it can offer. Though at this very point, Instagram is considered as brand image driver, I would personally recommend young journalists, especially photojournalists to use this app to share the story they believe in. It’s a disruptive innovation and it must be used wisely to tell the world what matters the most. That’s how alternative media challenges the mainstream media and its selective rhetoric!


Smarak Samarjeet

Wednesday, 9 September 2015

Attracting visitors through Social Media Marketing

Do you think writing content is enough to tag yourself as a ‘content writer’? I am sure it isn’t. Are you thinking the same? Good command and proficiency over the language were the criteria sufficient for a content writer almost a decade ago.

 In the present era, to produce good content, a content writer needs to have complete knowledge of SEO (search engine optimization). SEO is the technique required to attract new visitors to your website. Yet, SEO alone isn’t enough.

Social media plays a significant role in attracting more visitors to your website. Social media optimization, along with search engine optimization, can together do wonders; your website will attract unique and new visitors. The aim of Social Media Marketing is to create content that will help a company increase their brand exposure and broaden customer reach. 

Users rely on social media sites for news and facts. The knowledge imparted about your company on a social networking site should be equally factual. The ‘about us’ section has to be well-written and it should define your organization’s intention. Your organizations goal and vision has to be clearly stated. Provide a complete address and link it to Google map.

Make efforts to create a recall value among your consumers. Your content should be the driving force. Make sure your company is omnipresent. Create your blog, Facebook page, Twitter account, LinkedIn profile, Instagram account, Pinterest etc. Keep tweeting, updating your blogs regularly and never miss updating your status. It will help your costumers to stay connected and updated on the activities in your organization.

Keep your customers informed, whether it is a launch of a new product, a new service, any festive offer, special discount season, customized AMC offer, new recruitment, birthday celebrations, new tie-ups or promotions etc, whatever may be the reason, never miss to share an update with your customers.

Post interesting content to pull your customers to participate. The more engaging the content is, higher the participation rate would be.  Do not write long sentences. Make it short and crisp. You just have 140 characters to tweet! It is always advisable to have a landing page in your website.

Further, add social media links to the content and link them to your website. Never miss to create ‘Call-to-Action’ (CTA). This CTA converts your visitor to a lead. It determines the conversion rate.  One important rule to remember: never mislead your consumers. Do not make false promises. Offer only what you can provide. In the age of social media, it is easy to grab the attention of millions of consumers across the globe, but one false promise can lead to social disaster. Reputation and trust are two key components that can make or break a brand. No trust, no existence!

For wide exposure and visibility, a website is not just enough to run a business and be successful in the World Wide Web.  You have to explore the world of social media. It is no longer the medium used just to connect to your friends and family. It is in fact, one of the most substantial and effective professional medium.  So, keep exploring!


By- Sunaina Agarwal

Saturday, 5 September 2015

For the Love of Communication

Have you ever wondered what the similarity is between a student of MBA and a student of Journalism? It’s not really a hard one to guess, but people normally would avoid such confusion. Nevertheless, it’s not the end of the world.

I have a small story to tell before I answer the above question. When one of my friends started teaching journalism at a state-run university, reality was something that hit him hard. He felt that the dice was never rolled. People were hesitant and not ready to evolve. For some people, a little ‘push’ was enough, but these guys definitely didn’t want to be touched. Because to them my friend was a new problem; to handle an uptight young teacher who wanted them to gulp down everything at once! “Jeez! How much he talks!” someone whispered from the corner.

My friend could have ignored them and moved on with his classes just for the sake of finishing the course. Life could have been a little easier for him and of course for me; I didn’t have to write this piece. But my friend was a bit stubborn. His instinct pushed him forward to take a chance and modernize his students, perhaps to change their mindset. There was an urgent need to recalibrate their attitude towards technology: selfietisers to techie journalists. He tried to push, encourage and fix, but in vain.

“There is no dearth of talents. What they lack is competitiveness”. A serious communication problem. Words don’t just come out as a means to say or express. Forget English! Vernacular language is also of no help”, he said. After 17-18 classes, he somehow managed to motivate a few, but not the whole class. So can we say our dear friend finally won? No, He lost it.

One can definitely learn grammar and ways to write better. But how will one imbibe the attitude of being contemporaneous? How would one make sure that one has the right spirit and aggressiveness to follow the trends? This is something journalism schools in India aren’t ready to address. This is a deficit, a big one!

What my dear friend and I believe is being techno savvy should not be a compulsion. It should be an attitude geared up in the right direction. Communication skills and technological prowess are vital aspects of journalism. If someone fails to express or adapt to the changing scenario, things will always be worse for him or her. I have seen people take up journalism courses just for the sake of it. “I was sitting idle at home. So I thought I would do something. So I joined journalism” a young girl in her mid-twenties, makes her point. But is she ready for the class? No, she ain’t! She doesn’t have the habit of reading newspapers, magazines, webzines, and novels but she has such a huge smart phone. But all she does with that is take ‘selfies’ 40 times a day and shares it on social media apps such as Instagram, Facebook, WhatsApp, and Hike. Little does she know that she could tell wonderful stories using Instagram. She could use apps like Zinio, Worldreader, New York Times, Huffington Post and Readwhere; she can be a little wiser and up-to-date. But she prefers Candy Crush Saga.

The next big questions - can she comprehend or follow the classroom instructions? Is she smart enough to give an alternative viewpoint? I highly doubt that. As far I know, people in the year 2015 normally don’t read the basic text books prescribed to them in their syllabus. Google is always the best friend!

I shall now return to the question that I asked in the first paragraph. Yes! There is a similarity between a student of MBA and a student of Journalism. It is the ‘communication’. What more can be added to the answer is adaptability, innovative approach, a sense of competitiveness, and technological competency. Moreover, successful people do read a lot. They do gossip and it’s called a ‘productive discussion’. They believe in a constant learning and they do update themselves about every single development in the world. Basically, they learn from everyone, even from a shopkeeper down the street. They have an approach of maintaining humility, no matter how successful they become. That’s all we need. We should all be passionate learners and must strive towards perfection.
With this, we kick-start this blog ‘Communication Pod’.