Attracting visitors through Social Media Marketing

Do you think writing content is enough to tag yourself as a ‘content writer’? I am sure it isn’t. Are you thinking the same? Good command and proficiency over the language were the criteria sufficient for a content writer almost a decade ago.

 In the present era, to produce good content, a content writer needs to have complete knowledge of SEO (search engine optimization). SEO is the technique required to attract new visitors to your website. Yet, SEO alone isn’t enough.

Social media plays a significant role in attracting more visitors to your website. Social media optimization, along with search engine optimization, can together do wonders; your website will attract unique and new visitors. The aim of Social Media Marketing is to create content that will help a company increase their brand exposure and broaden customer reach. 

Users rely on social media sites for news and facts. The knowledge imparted about your company on a social networking site should be equally factual. The ‘about us’ section has to be well-written and it should define your organization’s intention. Your organizations goal and vision has to be clearly stated. Provide a complete address and link it to Google map.

Make efforts to create a recall value among your consumers. Your content should be the driving force. Make sure your company is omnipresent. Create your blog, Facebook page, Twitter account, LinkedIn profile, Instagram account, Pinterest etc. Keep tweeting, updating your blogs regularly and never miss updating your status. It will help your costumers to stay connected and updated on the activities in your organization.

Keep your customers informed, whether it is a launch of a new product, a new service, any festive offer, special discount season, customized AMC offer, new recruitment, birthday celebrations, new tie-ups or promotions etc, whatever may be the reason, never miss to share an update with your customers.

Post interesting content to pull your customers to participate. The more engaging the content is, higher the participation rate would be.  Do not write long sentences. Make it short and crisp. You just have 140 characters to tweet! It is always advisable to have a landing page in your website.

Further, add social media links to the content and link them to your website. Never miss to create ‘Call-to-Action’ (CTA). This CTA converts your visitor to a lead. It determines the conversion rate.  One important rule to remember: never mislead your consumers. Do not make false promises. Offer only what you can provide. In the age of social media, it is easy to grab the attention of millions of consumers across the globe, but one false promise can lead to social disaster. Reputation and trust are two key components that can make or break a brand. No trust, no existence!

For wide exposure and visibility, a website is not just enough to run a business and be successful in the World Wide Web.  You have to explore the world of social media. It is no longer the medium used just to connect to your friends and family. It is in fact, one of the most substantial and effective professional medium.  So, keep exploring!

By- Sunaina Agarwal